Serena Williams Joins Forces With The Mom Project To Help Mothers Access Better Career Opportunities
Summary
Since giving birth to her daughter, Olympia, in 2017, Williams has been a vocal advocate for issues facing women, specifically mothers. Among her more notable investments (in addition to The Mom Project) include, home fitness company, Tonal, women’s premium razor brand, Billie, and pre/post-natal care platform, Mahmee. It shouldn’t come as a surprise that one of The Mom Project’s biggest investors is Initialized Capital, the venture fund of her husband, startup veteran, and Reddit Co-Founder, Alexis Ohanian. Though the terms of her arrangement with The Mom Project weren’t disclosed, it’s likely that Williams will be receiving a non-trivial amount of equity in the company, a practice that is becoming increasingly prevalent among prominent figures in sports and entertainment. From the perspective of The Mom Project, the deal is an absolute “no-brainer” because not only is Serena one of the most dominant and popular female athletes of all-time but her off-the-court advocacy for mothers has helped her reach an audience that is much broader than sports.