Conversational Commerce: The Future Has Arrived 5 min.
Summary
In response to simple commands such as, “show me some blue dresses,” or “I need something to wear to a wedding,” the Adoro chatbot lists multiple options to choose from. Gone are the days of countless hours researching products on various websites, and in comes an era in which conversational commerce helps us discover our new favorite eCommerce brand. Snap recently rolled out shoppable stories with select eCommerce partners such as Lancome and Target in the discovery section of the app, as a way to monetize its daily user base of more than 160 million people. This type of conversational commerce is a new, innovative way for Snap and their brand partners to make the purchasing part of the customer journey frictionless and fun. Trying to rival the wildly successful Facebook Messenger app, Google has recently developed Allo, a messaging platform with Smart Reply functionality.