With Tech, What’s Old Is New Again
Summary
In fact, I wrote about these video streaming tools in a feature on Streamingmedia.com in September, 2008: Skype bought Qik in 2011 for $150M and Flixwagon is still out there (although its case study examples on its website date back to 2008). Back in 2008, just as the cloud was beginning to edge into people’s consciousness, companies tried to protect documents on the move (which at the point usually meant email) using a concept called Information Rights Management. Back in those days, you couldn’t go to a conference that didn’t have several corporate instant messaging vendors trying to convince everyone that IM was going to be the center of enterprise computing. It may oriented toward consumers (although Zendesk is one enterprise company using Messenger to let their users talk directly to customers), but it’s a comparable approach in terms of building more sophisticated applications on top of the base communications platform. When it comes to streaming video, it’s still not any clearer how these companies will make money than it was back in 2007, but surely users, the technology and the infrastructure are more prepared for this type of tool.
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