RevJet Announces Results of Q3 2019 Consumer Ad Experience Report Uncovering Significant Trends in Online Sentiment and Behavior
Summary
SAN CARLOS, Calif., Nov. 20, 2019 /PRNewswire/ -- RevJet, the only unified platform that simplifies digital for Fortune 500 marketers, today announced the results of their Q3 2019 Consumer Ad Experience Report revealing change in sentiment of online consumers. Of note: 73% of consumers dislike brands that deliver repetitive messaging representing a 15% increase in negative sentiment quarter-over-quarter, while nearly three-quarters of consumers report that they do not pay attention to ads – even on Facebook and YouTube. To download a complimentary copy of the full Q3 report, please visit: https://www.revjet.com/ad-experience-sentiment-report-q319 The report reaffirms downward trends in consumer attention and sentiment toward digital advertising fueled in part by an ongoing lack of targeted ad relevancy. "Its time that marketers invest in improving ad experiences to preserve brand equity and avoid alienating the very consumers theyre looking to attract." The platform was purpose-built to power all ad creative use cases including DCO, personalization, audience management, creative performance visualization, experimentation, workflow, and self-optimizing performance competitions.
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