Neustar, J.D. Power Partner For Data Tracking
Summary
It will give advertisers best-in-class actionable audiences for targeting across offline and online channels, including mobile, OTT and addressable TV, says Julie Fleischer, vice president of product marketing at Neustar. “Combining the Neustar OneID system -- or the mechanism of stitching together disparate offline and online identifiers – with J.D. Power’s years of expertise in the automotive industry, allows advertisers to create micro-segments that are fresh, relevant and precise.” Through the partnership advertisers will have access to unique automotive segments including incentive buyers -- who bought a car based on a rebate or incentive from a car dealership; lease owners -- who signed a lease and when is the lease expiration; finance method -- cash payment, down payment, credit and decision makers, who buy the car on behalf of another person. “Our industry has long needed an automotive audience standard that is founded on rich, real-time, constantly updated and quality assured data,” said Bernardo Rodriguez, chief digital officer, J.D. “Combining Neustar’s trusted identity with audience seeds from our robust Power Information Network gives advertisers a dependable way to build audience segments without any data gaps and extra cost.”