Crate and Barrel Chooses Neustar OneID to Deliver Complete View of the Customer Journey
Summary
Additionally, OneID facilitates the capture of cross-device digital interactions and, using hashed identifiers, enables a single holistic, connected view of the customer. In addition, Neustar will identify gaps in the CRM data, such as which households or individuals have recently moved homes, allowing Crate and Barrel to create tailored marketing campaigns focused on a unique segment of movers. Unlike other identity management platforms, Neustar provides a framework that links customer transactions and engagements back to a household and individual persistent ID that can be used across channels. Neustar empowers brands to design their own data strategy and to build their own proprietary customer graph, allowing marketers to target more precisely and activate audiences across offline and online channels. In addition, analysts are able to measure the success of their campaigns with more transparency, all to drive greater efficiency, scale and performance across the organization.