EduSourced and Yale Center for Customer Insights Partner to Integrate Real World Corporate Experience into Curriculum
Summary
EduSourced is helping higher education deliver these experiences with a first-of-its-kind cloud-based platform that creates a central repository for faculty; staff, students and industry partners to better manage business-to-classroom projects. For more than a decade, the Yale Center for Customer Insights (YCCI) has aligned the world’s most innovative companies with leading academics to gather a deeper understanding of the evolving dynamics of consumer behavior. As part of YCCI, the Discovery Projects initiative pairs teams of MBA students with industry partners to drive innovative solutions for real-world marketing problems. The Center’s mission is to partner with global marketing leaders to develop, test and disseminate new insights that advance the understanding of the changing consumer to drive growth. The EduSourced Web-based platform provides students, project sponsors, faculty and staff one place to connect and collaborate, while giving them the tools to capture critical program data and manage workflow.
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