ContentWise Selected to Power Personalized UX and Search for Telefónica’s Video Services in Latin America
Summary
LOS ANGELES--(BUSINESS WIRE)--Telefónica, the global broadband and telecommunications provider with operations in Europe, and Central and South America, selected ContentWise, the TV UX automation, personalization, analytics and metadata experts, to power personalized recommendations, content discovery and search for its Latin America multiplatform video services. The ContentWise software suite combines self-tuning UI personalization, editorial management tools and predictive analytics, testing and targeting capabilities. ContentWise customers are leading operators worldwide, including Cablevisión Argentina, maxdome, Mediaset, Sky, Telefónica and TrueVisions. As a growing company it prides itself on providing a differential experience based both on its corporate values and a public position that defends customer interests. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.
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