Social Software Leader Tracx Appoints SaaS Veteran as New CEO
Summary
Tracx marries its award-winning predictive social analytics capabilities with real-time publishing and engagement, providing a unified solution from which customers can rapidly take action on recommendations and insights. Rick Rudman is a software veteran and was most recently the CEO of cloud-based marketing and PR leader, Vocus, where he was the driving force behind incredible growth from start-up to close to $200M in revenue. Prior to Vocus, he was a senior executive at Dataway Corporation, a company specializing in the development of mission-critical software systems for clients such as KPMG, Booz-Allen and the U.S. Navy. Born smart, our solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. The worlds most respected and leading brands such as BMW, Kraft Foods and Rolex rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers.
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