Propeller launches new CRM tool that puts sales workflow front and center
Summary
When he looked at the typical sales workflow, there are only so many things a salesperson does, and most of the tools have been built to do data entry and run reports. Propeller wants to build CRM around that typical set of sales tasks — making phone calls, writing emails, developing presentations, researching prospects and having meetings. What’s more, he believes if you make it simple for the salesperson to do his or her job, the data the sales manager needs will be a natural byproduct of that activity. The product uses templates to make it easy to respond to email quickly and it provides integrated to-do lists and follow-ups. This is obviously the first step and the company is hoping to build a solid customer base beyond its early beta pool.
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