Omnivore, Accel, Mayfield Back $5.5M Series A for Greenhouse-Based Agtech Startup Clover Ventures
Summary
Co-founded by Avinash, Gururaj Rao, Arvind Murali, and Santhosh Narasipura, Clover partners with greenhouse growers in peri-urban and rural areas throughout the country to create a demand-driven fresh produce supply chain via B2B and B2C channels. “By using cutting edge technology, systems, and processes, the Clover team, led by Avinash, is disrupting the agriculture value chain for fruits and vegetables.” The startup manages its greenhouse network providing a full-stack agronomy solution service to its growers resulting in improved yields and freshness, greater standardization of crops, and the reduction of food waste. “We believe that Clover is building India’s first fresh produce supply chain adapted to the challenge of climate change,” said Mark Kahn, managing partner, Omnivore. Within this business model, Clover stated that it intends to use the capital raised through this round to expand and diversify the range of fresh produce offered through its greenhouse network. “Clover is transforming the perishables supply chain to better serve the new-age Indian consumer who values high quality produce,” said Prashanth Prakash, partner, Accel.
