Tyson Foods Makes Investment in Chicago-Based Food Startup Tovala
Summary
The capital raised will be used to support Tovalas growth, including adding staff across all departments, geographic expansion, and investment in product, operations, technology and marketing. By controlling the experience end-to-end including the hardware, software, and food, our customers benefit by not having to sacrifice convenience, health, or taste, said David Rabie, co-founder and CEO at Tovala. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®, Wright®, Aidells®, ibp® and State Fair®. In 2015, David Rabie and Bryan Wilcox founded Tovala on a simple premise; busy people want an effortless way to eat delicious, healthy home-cooked meals. At launch, The Wall Street Journal said: Tovala turns out super-fast, consistent restaurant-quality meals, making it the first connected kitchen device with real mass appeal" For more information and how to order Tovala, please visit TOVALA.COM