Tovala oven brings ready-made meals to the 21st century
Summary
Rabie spoke to TheFastCo, saying that although the idea was to create an easy, fast dinner for busy professionals, he still expected them to scoff them straight out of the tins in front of their favourite Netflix show. With the massive increase in women in the workplace, there is no longer a mother or wife to stay at home and man the stove, and speed and convenience often win over taste and nutritional value. Online business news source MarketWatch explained why millennials are so unlikely to cook after research showed that 15- to 24-year-olds spend between 11 and 17 minutes daily on food preparation and clean-up. “These skills are no longer required to sidestep starvation.” In other words, whereas in the past, cooking was synonymous with eating, now it has been relegated to a quaint hobby, which people do to relax of a Sunday afternoon, safe in the knowledge that if it doesn’t work out, then a meal is just a quick phone call away. Microwave ovens hit stores in the 1970s and had a profound effect on the way we cook and prepare food, and still fill kitchens around the world with their smug pinging noises.