Should you still be using an SEO enterprise platform?
Summary
Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. Most of the platforms’ capabilities can broadly be broken down into the following categories: Probably the biggest factor which determines their usefulness is simply their usage. Teams need to be fully trained in the platform’s capabilities and using them on a daily basis to get the best value. Assuming usage is good, let’s take a look at each of their core capabilities and discuss whether enterprise SEO platforms are still relevant. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today.
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Business Intelligence
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SEO Software
SaaS
Enterprise Software
Linked Companies
Linkdex
$1M to $5M