Ola is Uber’s new nightmare on London’s streets

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For instance, Ola gave new passengers a £25 ride credit and its 20,000-plus drivers in the city got to keep 100% of the revenue earned in those initial weeks. In comparison, a group comprising six of Uber’s biggest rivals cumulatively saw a mere 2.5 million downloads. Local taxi regulator Transport for London (TfL) declined to renew its licence in late November 2019 following safety concerns. The UK supreme court is yet to decide whether Uber’s drivers are “workers,” which could greatly increase the company’s overheads and force it to reevaluate its business model. “When Bolt relaunched in London in June 2019, it never had a moment quite like Ola is having right now,” said Adam Blacker, vice-president of insights at Apptopia.

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