What Can Happen to Your Contact Database?
Summary
What is the most important part of SMS marketing; a well written text perhaps, or a well pitched and well timed offer? The database of customers’ contacts is used in any business, both for sending important notifications (information about orders, financial transactions, etc. However, this resource must be well managed as databases have a habit of rapidly becoming outdated, and, once out of date, of incurring losses instead of revenues. A few mistakes in the database are not so critical, but over time, they can really snowball, and as a result, communication and marketing activities lose their effectiveness. Extra costs also arise when calls and text messages are incorrectly routed; this often happens when the subscriber changes an operator, while keeping their old number.
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