Fashion Blogging Grows Up: Why Advertisers Want a Piece of the Action
Summary
Fashion bloggers have evolved from stigmatized outsiders to lauded insiders, sending scores of seasoned marketing executives and editors’ heads spinning. In addition, theyre hosting events, dressing the windows of some of 5th Avenue’s finest storefronts — after catching a fashion show from the front row, of course — and moving product on behalf of retailers. Manila-bred Bryanboy, who pens a namesake blog (tagline: “I’m so gay I sweat glitter”) was recently added to CAA’s talent roster (where he joins the likes of Tom Cruise). “I was totally winging it,” Medine, founder of the wildly popular blog The Man Repeller (which drives 1.2 million page views a month), muses of her nascent stages as a blogger. Of the fashion blogosphere today, Medine says, “It’s a funny comparison, but it reminds me of the Facebook movie [The Social Network] and Jessie Eisenberg’s character, who didn’t want to start accepting ads yet.