The media industry’s 2020 resolutions
Summary
We assembled top execs advertising and media sectors and new year’s resolutions — from what they hope their respective industries will achieve by the end of 2020 to their own, more personal goals. Ryan McConville, evp of ad platforms and operations at NBUniversal Advertising & Partnerships What’s your New Year’s resolution for media measurement? In 2020, we’d like to see the industry continue to embrace more cross platform standardization of how we count and measure impressions, so we can start to really look at “total video” delivery and impact. Ad technologies are fun and exciting to discuss but if the people behind the terminals aren’t happy and healthy, the entire industry suffers. Whether it’s voice, video or digital advertising, there will be a unique opportunity for marketing teams to put creativity at the forefront of our campaigns in the year ahead.
