4 steps to prepare your website for ‘Mobilegeddon’
Summary
If mobile search engine optimization (SEO) has taken a backseat in your marketing strategy, Google just dialed up the pressure for businesses that want to stay competitive. Appropriately dubbed “Mobilegeddon” or “Mobilepocalypse,” Google will start using mobile friendliness as a ranking signal in search results on April 21. You can also enter a web page URL in Google’s Mobile-Friendly Test to see how well it performs on a mobile device. In his role overseeing the international strategy of the company, Rich travels the world learning about and sharing insights on the future of work. Prior to joining Elance-oDesk, Rich led business development and marketing at Posterous through its acquisition by Twitter, and he previously held senior roles at Yahoo, Attributor, Homestead, Segasoft, and Del Monte Foods.
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