Rocket Homes And Rocket Mortgage Super Bowl Ad Wins USA Today Competition
Summary
The annual program is the industry’s leading tool to measure public sentiment and opinion surrounding Super Bowl advertisements. This is the second year in a row the real estate and mortgage provider’s Super Bowl commercial has taken the top spot in USA TODAY Ad Meter and the first time USA TODAY Ad Meter has had a repeat winner since 2014-15. “I had a lot of fun with Barbie and loved the idea of helping prospective home buyers land their very own dreamhouse for my first ever Super Bowl spot,” Kendrick said. During last nights game, Derek S. of Gilbert, Ariz., and Ron S. of West Bloomfield, Mich., were the big winners, being awarded grand prizes of $500,000 each to use toward the home of their dreams. “Whether its taking a longstanding tradition, like the beloved Super Bowl squares game, and super-sizing it to give away millions of dollars, or enlisting high-profile, unexpected celebrities like Anna Kendrick and Barbie in a Super Bowl commercial — we push the limits of whats possible to connect with Americans in a way that is fun and exciting.” Rocket Mortgage is also the Official Mortgage Provider of the National Football League through a multi-year partnership.