Targeted Email Helps American Greetings Interactive Boost Customer Engagement 13%

▤ Summary

“With the ability to more easily contour how we talk with our different customers in email, we increased consumer engagement and saw a steady climb in subscription rates,” said Adrienne Sender, marketing specialist at American Greetings Interactive.The company plans to grow its social media marketing this year with additional features and functionality on Facebook and Twitter to enable content sharing and increased customer interaction.Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others.ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others.

▦ Linked Companies

ExactTarget

$1B+