Protecting Advertisers From Fraud Across CTV Buys
Summary
In January of 2020, DV created the first certification program for programmatic platforms to protect advertisers from fraud and invalid traffic (IVT) in the CTV space. We’re pleased to announce that we recently added more partners to the certification including Adform, Beeswax, Tremor Video and Unruly. “CTV continues to provide exciting opportunities with strong growth potential and high levels of engagement, “ said Gustav Mellentin, EVP & Co-founder of Adform. Not only that, DV’s dedicated Fraud Lab works diligently around the clock, detecting 500,000 new fraudulent device signatures every day. “As CTV achieves critical mass as an effective media channel for engaging consumers, developing innovative ways to combat ad fraud is imperative for our industry,” said Karim Rayes, Chief Product Officer of Tremor International.
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