[Funding alert] Superfoods brand Keeros raises undisclosed pre-Series A round from Venture Catalysts
Summary
Lucknow-based superfoods brand Keeros on Monday said it raised an undisclosed pre-Series A round from Venture Catalysts. The startup will use the capital for brand augmentation, enhancing operational ambit, and unveiling the next frontier of inter-sectional growth for the organisation. Launched in 2018 by Sachin Sahni and Simran Sahni, the Lucknow-based startup is aiming to address the snacking and nutritional needs of over 12 crore Indians suffering from diabetes by offering a range of tasty and diabetes-friendly super snacks, superfoods, and super drinks. Operating in an almost unserved Indian market, projected to have over 15 crore diabetics by 2025, the startup claims to offer nutritious eating options not only for diabetic people but also health-conscious individuals. The startup claims to have sold over 2,00,000 units through various ecommerce portals, its own website, e-vending machines, and 350 stores in Delhi and seven major cities in north India.