Ben Peterson Joins InsideSales.com Board of Advisors

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Springville, UT, September 28, 2007 --( “Ben has proven expertise in business development and internet marketing that we are already tapping into,” said David Elkington, CEO of InsideSales.com.“He has been involved in several successful startup ventures and has been of great help to us even before officially joining our board” Ben Peterson was the founder and CEO of the online dating firm MingleMatch, Inc., bootstrapping his company and, by focusing on the growing niche of social networking websites, grew from zero to millions of members.300 companies worldwide, including Omniture, Franklin Covey, Whisper Creek Log Homes, and Prosper Learning, Inc., use InsideSales.com’s solutions.“He has been involved in several successful startup ventures and has been of great help to us even before officially joining our board”Ben Peterson was the founder and CEO of the online dating firm MingleMatch, Inc., bootstrapping his company and, by focusing on the growing niche of social networking websites, grew from zero to millions of members.“They offer a more active tools and capabilities to increase leads and sales revenue for companies who have a web-based marketing platform.”Prior to MingleMatch, Mr. Peterson was Senior Vice President of Business Development and Online Advertising Sales for MyComputer.com (what is now Omniture), and co-founder of Allegiance Technologies.He currently serves on the board of the Center for Economic Development of Orem, and is an active member of the Utah Angels Investment Group.Mr.

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