Breed Reply Invests in METRON and TAG Sensors
Summary
TAG Sensors platform also offers significant benefits to customers, particularly in the pharmaceutical and food industries, including McDonald’s, where temperature control of goods is vital to ensure product quality. Both METRON and TAG Sensors meet Breed Reply’s investment criteria of companies that combine strong management teams with an innovative technology that solves a real-world problem. The Breed Reply team has significant experience in scaling up early-stage businesses, in-depth understanding of different markets, proven track record in sales channel development and strong technological DNA. It is a strong endorsement of our technology and potential that Breed Reply has backed us and we look forward to working with them.” Knut Nygard, CEO, TAG Sensors, said: “There is increasing global demand for our complete solution for cold chain management from leading companies in both the pharmaceutical and food industries. This is done via three fundamental services: funding at early-stage level; active operational involvement with significant know how transfer of business, managerial and technological expertise; and go-to-market support through the extensive Reply network.