HootSuite Closes $3M Debt Bridge Financing
Summary
HootSuite, Vancouver, Canada-based social media dashboard which helps teams spread messages, monitor conversations and measure results across multiple social networks including Twitter, Facebook and Linkedin, has closed a $3m debt bridge financing.Following SwiftApp (now HootSuite for Android), and TwitterBar (now HootBar), HootSuite has just acquired TwapperKeeper.com, a provider of social storage and reporting tools used by academic organizations, conference leaders, marketing departments, customer service teams and PR companies to archive track, monitor, and analyze Twitter data.The company has also expanded its executive team with: – Steve Johnson CRO, who will head up HootSuite channels.Founded in November 2008, and led by CEO Ryan Holmes, HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.The company’s user base includes governments, artists and organizations like The White House, Martha Stewart Living Omnimedia, SXSW and Zappos.
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