U.S. Market for Babycare Supplies Forecast to Increase More Than $1 Billion by 2015
Summary
Rockville, MD, July 02, 2010 --( Babycare supplies marketers must come up with new products and strategies on a regular basis to raise brands above the commodity herd.Valued at $7.0 billion at retail, the market’s six categories (disposable diapers, wipes, bodycare preparations, feeding accessories, play & discovery toys, and pacifiers/teethers) hold rich potential for players with innovative wares and competitive savvy.Improved disposable income will especially drive sales in the wipes/moist towelettes, baby bodycare, feeding accessories, and play & discovery toys categories as consumers once again satisfy their desires for premium and even prestige-priced babycare supplies.Beyond traditional retail stores, the expansion of the online channel has immense implications for the babycare supplies market, as evidence by the performance of companies such as Quidsi, Inc./Diapers.com, which Packaged Facts estimates will have at least $100 million in sales during 2010.Improved disposable income will especially drive sales in the wipes/moist towelettes, baby bodycare, feeding accessories, and play & discovery toys categories as consumers once again satisfy their desires for premium and even prestige-priced babycare supplies.