The Association of Coupon Professionals Announces New Multimedia Coupon Industry Resource Library
Summary
Combining content from conferences, webinars, committee guidelines, best practices, and white papers, the library presents the vast amount of ACP resources by topics, including: Efficiency Best Practices · Planning · Family Codes · GS1 Databar · Processing · Coupon Fraud · Digital Paperless Coupons – Digital Rebates · Development of New Universal Paperless Coupon Process and Standard · General Topics Effectiveness Best Practices · Consumer Trends & Insights · Omnichannel · eCommerce · Shopper Marketing · Case Studies “This multimedia library was built by industry leaders over multiple years and now provides easy access in a safe environment,” said John Morgan, ACP Executive Director.For more information, contact John Morgan, ACP Executive Director, at 610-789-1478, John.Morgan@couponpros.org, visit www.couponpros.org, or connect on Twitter and LinkedIn.Combining content from conferences, webinars, committee guidelines, best practices, and white papers, the library presents the vast amount of ACP resources by topics, including:Efficiency Best Practices· Planning· Family Codes· GS1 Databar· Processing· Coupon Fraud· Digital Paperless Coupons – Digital Rebates· Development of New Universal Paperless Coupon Process and Standard· General TopicsEffectiveness Best Practices· Consumer Trends & Insights· Omnichannel· eCommerce· Shopper Marketing· Case Studies“This multimedia library was built by industry leaders over multiple years and now provides easy access in a safe environment,” said John Morgan, ACP Executive Director.“The content will be maintained, updated and expanded over time.”The CIRL is a new “go to” resource for:Minimizing risk by following best practicesExpanding industry expertiseMonitoring consumer insightStaying abreast of changes in the industryFilling knowledge gaps for new employees or those new to coupons.ACP members can access the library at http://couponpros.org/industry-resource-library/ while non-member industry participants are invite to learn more about joining ACP at www.couponpros.org.About the Association of Coupon ProfessionalsThe Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool.For more information, contact John Morgan, ACP Executive Director, at 610-789-1478, John.Morgan@couponpros.org, visit www.couponpros.org, or connect on Twitter and LinkedIn.Contact Information Metrospective Communications LLC Bill Cowen 888-875-2685 metrospective.net Click here to view the list of recent Press Releases from Association of Coupon Professionals