Riechesbaird, LCX Digital and Latham & Watkins Educate Businesses About Protecting Their Brand
Summary
Irvine, CA, January 07, 2012 --( “We work with many different clients on brand strategy and development and part of this process involves researching names, taglines and logos to ensure that we are not infringing upon another brand’s intellectual property or trademark,” said Ray Baird, President of RiechesBaird.”Trademarks are often one of the most important and valuable assets a company owns, making it vital to proactively monitor unauthorized use and minimize harm to the brand from digital infringement, dilution and fraud,” said Perry Viscounty, Co-Chair of the global Intellectual Property Litigation Practice Group at Latham & Watkins LLP.Prior to LCX Digital, Blett was President and senior partner at Doner, the largest privately held agency in the U.S. For 25 + years, he helped build iconic brands on a global scale.Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands.Ranked by B2B Magazine as one of the Top 10 Firms for the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands.