Appia Brings Trading-Turret Functionality to IP Phones
Summary
To coordinate these private ringdown hotlines, many firms also invest heavily in trading turrets, which are expensive amalgamations of monitors, phone lines, and other hardware that help managers oversee several traders at once.Additional extensions can be added with “sidecar” attachments to the phone, and each button on a sidecar can be assigned to a different ringdown, giving fund managers all the flexibility and speed they need, but at significantly lower cost.Headquartered in Traverse City, Michigan, Appia has operations in Chicago, Detroit, Houston, Indianapolis, Los Angeles, New York, Philadelphia and St. Louis.Additional extensions can be added with “sidecar” attachments to the phone, and each button on a sidecar can be assigned to a different ringdown, giving fund managers all the flexibility and speed they need, but at significantly lower cost.“It’s another example of how IP technology can combine cost savings with operational improvements,” said Jason Ulm, Appia’s vice president of sales.“Whether your fund is starting up, expanding, or just needs a new phone system, this is an affordable, easily scalable way to tailor your phones to the unique demands of fund management.”For more information on how Appia’s managed services can help financial firms, please contact Jason Ulm at 800-877-2224 or visit http://www.appiaservices.com.About Appia CommunicationsAppia Communications is a leading provider of communication and networking services, enabling small and midsize companies and organizations to benefit from Internet Protocol (IP) technology for far less than the cost of an in-house implementation.