International Market Research Studies Double for Language Services Provider
Summary
“The trends we are seeing indicate that Japanese and Simplified Chinese (used in mainland China) are growing quicker than European languages, which is not surprising given recent global economics plus the fact that Asian markets represent huge gains for companies that get it right.Ben Taylor went on to say, “The global requirements of market research companies, led by poll and opinion providers, are dictating where we expand our office network and are becoming increasingly important in helping us evolve and align our service portfolio with value-added offerings such as localisation consulting and multilingual verbatim coding”.“We are working with our key clients to help them leverage the entire content value chain through a best practice approach to centralised authoring, publishing, translation and results compilation and interpretation to fully maximise time and money”, he said.“The trends we are seeing indicate that Japanese and Simplified Chinese (used in mainland China) are growing quicker than European languages, which is not surprising given recent global economics plus the fact that Asian markets represent huge gains for companies that get it right.In turn, these dynamics are fuelling high demand for verbatim coding of open-ended multilingual responses.Language Connect has strengthened its commitment to serving market research clients by recently opening its second international office in Melbourne, Australia.