Marketing Software: The First Automated Marketing Campaign Setup and Workflow Application UQube TagIt
Summary
The process of setting up campaigns has many moving parts and relies on countless players inside (call centers and their web group) and outside (media vendors and advertising agencies) the organization.UQube TagIt aims to streamline this process and eliminate the headaches for direct marketing professionals whose time is spread thin and success depends on so many others.” UQube TagIt eliminates the four chronic pitfalls a Marketing Executive or Channel Manager faces everyday: 1) Dead Ends - The 800 number is either not working or not setup correctly making it impossible for the prospective customer to order product; 2) Collisions - Multiple campaigns are inadvertently assigned to one response channel making it impossible to accurately gauge the success of an individual campaign; 3) Misdirected - A 800 number, affiliate code or promotional code assigned to a campaign does not work properly causing a prospective customer to abort the purchase; 4) Contingency Plan - Over dependence on one or two people within an organization who traffic 800 numbers, landing pages, or promotional codes leaving a Marketing Executive or Channel Manger at the complete mercy of the person managing the 800 numbers, landing pages, and promotional codes.“The value is immeasurable,” states Chris Senio, “UQube TagIt eliminates miscommunication, preserves historical usage, confirms proper campaign setup, and is the foundational module for calculating marketing ROI.The process of setting up campaigns has many moving parts and relies on countless players inside (call centers and their web group) and outside (media vendors and advertising agencies) the organization.“The value is immeasurable,” states Chris Senio, “UQube TagIt eliminates miscommunication, preserves historical usage, confirms proper campaign setup, and is the foundational module for calculating marketing ROI.