BACKWeARD Shirts Empower Youth with Meaningful Messages
Summary
BACKWeARD introduces a positive influence that is just as persistent but even more powerful because the consumer decides what kind of message works best for them and their family.Youths minds are still developing and instead of having meaningless letters or logos in their face all day, BACKWeARD prints a mirrored or backward message on their clothing.So every time the wearer looks in the mirror, or takes a selfie while wearing clothing from BACKWeARD, they will see and receive personal, positive or motivating messages.BACKWeARD introduces a positive influence that is just as persistent but even more powerful because the consumer decides what kind of message works best for them and their family.They want to change clothing from a superficial social standard to a useful tool for improving what really matters, you.The company will be running a kickstarter to make their vision a reality.