Bright Cellars Closes $2M in Seed Funding

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Bright Cellars, a Milwaukee, WI-based personalized wine subscription service, closed a $2m in seed funding.The company intends to use the funds to continue building out a complete member experience and grow the team.Founded in 2014 by two MIT graduates – CEO Richard Yau and CTO Joseph Laurendi, Bright Cellars provides a platform that matches members to wine based on a machine-learning algorithm developed by its MIT-grad co-founders.After each wine is reviewed by members, the company’s engine learns more about their actual preferences.In May 2015, Bright Cellars graduated from the gener8tor program, a top 15 start-up accelerator.

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