Storetasker revamps its Shopify developer marketplace –
Summary
Storetasker is an online marketplace focused on connecting Shopify merchants with developers and other experts who can help grow their business. Co-founder and COO Charlie Fogarty explained that while Lorem originally had a broader mission of connecting small businesses and developers, “We realized that Shopify and e-commerce was by far our best customer segment … so we basically acquired our main competitor, Storetasker, and merged the two businesses” under the Storetasker name. Fogarty said the average project size is just $300 and usually involves adding custom designs and unique features to a Shopify store. You could use a general marketplace like Upwork or Fiverr to find a freelance developer, but where Storetasker has conducted more than 5,000 interviews to vet its talent and picks the right expert for each customer, Fogarty said that on other platforms, “You have to sift through unvetted talent … The hiring burden is placed on the brand.” Plus, he noted that brands can use Storetasker for more than development help — they also use it to find experts on conversion and “all the different aspects of e-commerce.” In addition to the new product, Storetasker is also announcing that it raised $3.2 million in Series A funding last year from Flybridge, Founder Collective and FJ Labs. Looking ahead, Fogarty said he sees plenty of room to grow while remaining focused on the Shopify ecosystem.