HyperX Adds 25 Global Influencers to Brand Ambassador Program
Summary
The HyperX Heroes program began with the WE’RE ALL GAMERS ad campaign in 2019, designed to connect gaming fans across different realms of pop culture. Spanning TV, digital and social platforms, WE’RE ALL GAMERS featured a diverse talent roster including Post Malone, Gordon Hayward, JuJu Smith-Schuster, Pokimane, Daigo, and Rush transforming into their “gaming hero.” The WE’RE ALL GAMERS campaign secured a primetime television spot during NBA playoffs and finals on ABC and ESPN. “What started out as the initial introduction of the WE’RE ALL GAMERS campaign has grown to become a worldwide HyperX Heroes program, uniting popular streamers, content creators, celebrities, esports stars and well-known athletes through their passion for gaming,” said Daniel Kelley, director of corporate marketing, HyperX. Joining the ranks of Grammy-nominated artist Post Malone, NBA all-star Gordon Hayward, football player JuJu Smith-Schuster and international soccer stars Dele Alli, Casemiro and Raphael Varane are 25 global influencers, including: HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components.