Demand for ARPR’s Crisis Communications Service Rises 45% During First Half of 2020
Summary
Using its Panorama Approach, ARPR has helped clients communicate the many challenges of this unprecedented year, including executive turnover, office closures, data breaches and more, ultimately guiding them to control issues, minimize impact and preserve reputation. In a recent global PRovoke Media survey, businesses selected crisis and corporate comms within the top three services they are seeking from PR agencies. “For over seven years, ARPR has helped its clients mitigate negative press coverage and crisis scenarios, but the past six months have accelerated the demand for these high-stakes services,” said Anna Ruth Willians, ARPR’s CEO and founder. “In today’s online media world, companies have mere minutes to respond to a crisis - and if not handled correctly, the digital footprint of the incident will live on search engines for years,” Williams continued. Headquartered in Atlanta, ARPR helps its clients’ reputations thrive and their sales pipelines prosper through highly-integrated marketing strategies that push the limits of what a public relations firm can achieve.