DropIn Vantage Brings Enhanced Visibility to Audience Segments with LiveRamp Partnership
Summary
In partnership with LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, DropIn Vantage allows media analysts and campaign planners to explore and manipulate audience segments through the lens of location and place. DropIn Vantage tools activate audience segments with enhanced forecasting, execution and attribution capabilities by leveraging the combination of location intelligence and people-based marketing. Based in Boston, the company continuously monitors more than a billion discrete locations worldwide with its proprietary technology, allowing it to generate analysis on more than ten trillion data points per month. LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliances (DAA) ICON and App Choices programs.
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