The 7 Most Important Hires for Your Small Business
Summary
While that might be the job of an entire team later on, a small business must first hire a jack-of-all-trades whos versed in a variety of mediums — from TV to Pinterest to print ads and blogging — and comfortable switching strategies if one proves ineffective. While its tempting to look for the perfect hire (i.e. the marketing pro with a degree from a prestigious school and years of experience), founders should recognize that those candidates arent always interested in an upstart that lacks name-brand credibility. Instead, small businesses should search for candidates who have demonstrated flexibility and aptitude in previous roles, according to Mary Ellen Slayter, a career expert at Monster. Instead of supporting existing clients and keeping their business with the company, founders too often handle customer service issues in their spare time, relegating complaints and queries to the bottom rung of their operation. Whether the work is done by a contractor or a part-time employee, accounting is another role that owners do not need to burden themselves with once their business reaches a certain size and theyre able to make more hires.
