London-based men’s online fashion startup Spoke raises €9.7 million | EU-Startups
Summary
An early adopter of the direct to consumer model, Spoke has applied machine learning tools and an agile approach to inventory to create and sell ‘legendary legwear’. Spoke’s proprietary ‘Fit Finder’ tool finds your perfect size in 60 seconds or less – and will receive further investment to refine and personalise predictions. “I am delighted to announce our largest fund raising to date and welcome new investors BGF on board,” said Farren. We look forward to bringing the greatest legwear on the planet to customers around the world.” “There are currently seismic shifts in retail and the menswear market – and Spoke is a clear emerging leader in the space,” said Tim Rea, who led the investment for BGF. “We were very impressed with Ben and the management team, the quality of the product and the strength of the brand that has been created in such a short period of time.