London-based CBD well-being startup Grass & Co. secures €847k in seed investment | EU-Startups
Summary
The non-psychoactive element of cannabis, CBD has recently been adopted by people seeking to relieve stress, anxiety, cognitive disorders, pain and more by supplementing the body’s natural endocannabinoids. London-based Grass & Co., a new CBD based well-being startup, has closed a €847k seed financing round backed by a number of experienced angel investors. Earlier, this year Grass & Co.’s THC-free CBD oil is made using hemp flowers grown organically in Europe, along with complementary botanicals. Since launch the business has seen exceptional demand and interest, far exceeding expectations from both consumers and retailers, and today has announced an exclusive partnership with luxury department store Selfridges. Selfridges will offer a number of select CBD products from the Grass & Co. EASE and CALM collections to its customers visiting its London and Manchester stores or via Selfridges.com.