Profitero Launches Certification Program to Help Agencies Deliver Stronger eCommerce Performance for Brands
Summary
Brands that work with these agencies can expect a high level of proficiency in using Profitero’s analytics to improve all areas of their eCommerce program, from optimizing the ROI of Amazon Advertising campaigns to developing enhanced content in order to boost SEO placement and conversion for any retailer.“Becoming a certified partner gives us access to Profitero’s powerful analytics, helping us to measure and optimize performance for our mutual brand customers and drive better ROI on Amazon Advertising campaigns,” said David Hutchison, Director at iProspect.“One of our favorite benefits of being a certified partner is our ability to tap into Profitero for new business work, allowing us to better understand category dynamics and how specific brands we are pursuing are performing across eCommerce channels.This allows us to build strategic marketing and commerce recommendations that are grounded in data-driven insights from day one,” said Zak Prauer, Group Director of Strategy & Data Analytics at VMLY&R.With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to improve product content, search placement, ratings & reviews, availability, assortment and pricing.
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