Should you be hiring a CRO?
Summary
Today, everyone is involved in revenue growth because it informs the way the company markets, sells, upsells, and manages success across the entire customer lifecycle.A holistic approach to revenue growth is increasingly common in fast-growth tech companies where the pace of innovation and the competitiveness of the marketplace require close coordination between departments.This allows for rapid exponential growth, forcing companies to deeply integrate marketing, account management, sales, business development/partnerships and customer success.The integration of sales, account management, customer success, business development, partnerships, and marketing calls for a chief revenue officer.The CRO role is a nascent career category, and the limited pool of qualified candidates enjoy plenty of opportunities in the current job market.