Study: Valassis Digital Advertising Yields 224 Percent ROI When Combined with Print Services
Summary
To conduct the study, Forrester interviewed four customers with years of experience using Valassis Digital advertising across a variety of marketing campaigns.“This study shows the value of adding digital to a holistic marketing strategy in not only increasing the ability to target consumers at a granular level, but also driving in-store visits for retailers.For a composite organization running an average of 25 campaigns per year, the survey and interview results found that adding Valassis Digital to marketing strategies was highly valuable to driving in-store visits.Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement.Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns.