JPA Health Communications Introduces Gretel™, a Powerful Tool for Understanding Health Audiences Using the Largest Collection of Health Influencer Data Ever Amassed
Summary
JPA’s Gretel™, brings together news media, organizations and individual influencers to show for the first time precisely how they intersect, revealing insights for reaching and engaging audiences.This powerful engine combines human and artificial intelligence to generate insights, such as who are the influencers, how they receive information and the most appropriate way to engage with them.Most communications professionals rely on their past experience to inform their current work,” said Carrie Jones, JPA’s principal and founder.Going well beyond monitoring and social listening, Gretel is built to understand the influence of an outlet, individual or organization based on how frequently it is referenced or shared by specific audience segments within an identified issue or topic.Our exclusive focus on health means that our life science, nonprofit and federal clients can count on a team with experience and perspective to deliver results.