Häagen-Dazs is testing a delivery service so youll never have to chase the ice cream man again
Summary
Want ice cream delivered, but dont want to interrupt your picnic, dog-walking business or calorie-offsetting 5-K run?The Golden Valley-based company is testing a system in the United Kingdom that delivers Häagen-Dazs ice cream through a combination of Facebook Messenger chatbots and geotagging technology that tracks the customer in real time, so the ice cream will still get to them if they move.Food Navigator reported last week on the test, which so far has been tried only in Londons Russell Square area.Ice cream is delivered in freezer bags and a temperature-controlled van.General Mills said it was still evaluating the potential for the service, but servicing large events is one likely use.
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