TFI Envision, Inc. Creates New Ad Campaign for Standard Motor Products
Summary
“We made the analogy to animals in the wild, like the giraffe who’s body adapted to reach leaves high in the trees to survive.To drive home the evolution theme, each ad shows a parallel between a TechSmart part and an animal that has adapted to achieve superiority in the wild.“We made the analogy to animals in the wild, like the giraffe who’s body adapted to reach leaves high in the trees to survive.This became the basis of the campaign,” said Roy Barker, Content/Strategy Director at TFI Envision.To drive home the evolution theme, each ad shows a parallel between a TechSmart part and an animal that has adapted to achieve superiority in the wild.All ads can be viewed in the “Marketing” section at techsmartparts.com.Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.