Workshop Featuring Live Landing Page Optimization Designed to Help Maximize Landing Page Conversions and Increase Revenue
Summary
It provides practical guidelines for each step of landing page design, including copy, graphics, layout, buttons, typeface, video, audio, and four types of testing.“Not only will attendees work through a specific set of optimization checklists, but each company will have their landing page redesign personally reviewed and critiqued by our experts, ensuring maximum benefit,” said Dr. Flint McGlaughlin, Director of the MECLABS Group.It provides practical guidelines for each step of landing page design, including copy, graphics, layout, buttons, typeface, video, audio, and four types of testing.Search Marketing and the comparison shopping engines for five years.· Stefan Tornquist, Research Director of MarketingSherpa, conducts primary research studies and gathers and evaluates marketing, advertising and PR statistical data to create a number of MarketingSherpas annual Benchmark Guides, Handbooks, special reports and articles.· Jeanne Hopkins, Chief Marketing Officer for MECLABS Group, drives the company’s worldwide strategy and program execution of corporate and regional demand generation programs, corporate and product websites, and overall company brand.The fee to attend the 2008 Landing Page Optimization Workshop is $1,995 for one person.The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product.