Frigidaire Chills Out with New Summer Sweepstakes
Summary
Company Overview Contact Info & Offices Press Releases Industries & Specialty Services scratch Press Release Receive press releases from scratch: By Email RSS Feeds: Frigidaire Chills Out with New Summer Sweepstakes Toronto, Canada, July 06, 2006 --( “With summer heating up, we wanted to create a cool promotion that would engage consumers and help them enjoy the season with some summer essentials,” says Stephanie Clarke, Marketing Manager for Electrolux Major Appliance Canada.Developed by Frigidaire’s marketing & communications agency scratch, the “Cool Summer” Sweepstakes is being promoted through in-store POP, magazine, and on the Frigidaire Canada website.Consumers can get some cold cash on cool products from the inventor of modern refrigeration.With promotional partners Loblaws and Cuisinart, Frigidaire has created “Cool Summer” Prize Packs.Consumers also have a chance to win one of 10 Cuisinart soft serve ice cream makers and one of 10 Loblaws $50 gift cards.“With summer heating up, we wanted to create a cool promotion that would engage consumers and help them enjoy the season with some summer essentials,” says Stephanie Clarke, Marketing Manager for Electrolux Major Appliance Canada.Developed by Frigidaire’s marketing & communications agency scratch, the “Cool Summer” Sweepstakes is being promoted through in-store POP, magazine, and on the Frigidaire Canada website.