Looking to Leave Lasting Impression
Summary
Driveway Impressions is a wholly owned subsidiary of Integrated Paving Concepts Inc., the original developer of the proprietary decorative asphalt process called “StreetPrint.” Founded in 1992 by Scott Hind and John Simmons, IPC’s technology is in use today by more than 750 licensed contractors who install StreetPrint products for commercial, government and residential projects in more than 40 countries.“There is a big ‘wow’ factor with imprinted asphalt, but one of our biggest consumer challenges is that people automatically assume it’s brick,” said Hind, who heads Driveway Impressions in his position as vice president of residential markets for parent company IPC.Hind says several factors go into the profile of an individual well suited for owning a Driveway Impressions franchise: a) Strong sales and marketing skills; b) tenacity for growing the business; c) a detailed eye for doing aesthetically pleasing work; and d) passion for dealing with the public.The continuous, flexible StreetPrint pavement surface – that can be put down in a variety of patterns, colors and custom configurations - is resistant to cracking and lifting and there is no water seepage that can negatively affect the driveway structure.The pavement is also suitable for walkways.“There is a big ‘wow’ factor with imprinted asphalt, but one of our biggest consumer challenges is that people automatically assume it’s brick,” said Hind, who heads Driveway Impressions in his position as vice president of residential markets for parent company IPC.